Every lead worked, on every channel, without the spreadsheet
Give your BDC one queue, automated multi-channel cadences, and the context to have a real conversation instead of reading a script.
Volume is not the BDC's problem. Consistency is.
A BDC can handle hundreds of leads a week. What it cannot do reliably by hand is ensure that lead 340 gets the same disciplined seventh touch as lead 12, on the channel that customer actually responds to.
That inconsistency is invisible in reporting because dials and emails still get logged. The leads that quietly stop being worked look identical to the ones that were genuinely dead.
What a structured BDC looks like
One queue, all channels
Calls, SMS, email and ringless voicemail run from a single thread, so a customer who texts Monday and calls Wednesday is one conversation.
Cadences that actually run
Follow-up sequences execute on schedule regardless of how busy the floor is, and escalate when a customer responds.
Context before the call
The agent opens the record and sees the vehicle, the trade, the prior conversation and the credit position, so the call is useful.
CASL-compliant by default
Consent is captured and stored against the record, unsubscribes are handled automatically, and every message is logged.
Questions
Does AI send messages without us approving them?
You set the rules. Routine follow-ups can send automatically while anything sensitive is held for a human to approve.
How does it handle CASL?
Outreach is built around CASL: consent is recorded against the customer, unsubscribe handling is automatic, and messages are logged for audit.
Can we run different cadences by lead source?
Yes. A marketplace lead and a service-drive enquiry can follow entirely different sequences.
Does it work in French?
Yes, which matters for any BDC handling Quebec customers.
See it working in your store.
Book a 20-minute walkthrough with a Canadian dealership specialist.
Book a demo