Tie spend to delivered units, not clicks
See which campaigns produce leads that actually fund, manage your social and reputation in one place, and stop reporting on impressions.
You can prove traffic. You cannot prove cars.
Most dealership marketing reporting stops at the lead. Platform dashboards show cost per click and cost per form fill, and the conversation with the dealer principal ends where it should start: did any of it deliver a vehicle?
Without attribution that runs through to the deal, budget decisions are made on the metrics that are easiest to measure rather than the ones that matter, and the channels that actually sell cars get defunded.
Marketing you can defend in a manager meeting
Attribution to the delivered unit
Source data follows the lead through to the deal, so you can report cost per delivered unit rather than cost per click.
New versus used, separately
Splitting performance by new and used is usually where the largest budget misallocation becomes obvious.
Social and reputation in one place
Plan and publish across rooftops and manage reviews centrally instead of logging into each platform.
Campaigns that reach the database
Your existing customer base is the cheapest audience you own, and it can be segmented by equity and service history.
What this uses
Questions
Can it attribute a sale to a campaign?
Source data follows the lead into the deal record, so performance is reported against delivered units rather than form fills.
Does it manage multiple rooftops?
Yes. Groups manage several store accounts without separate logins per platform.
Can we market to our existing customers?
Yes, segmented by equity position and service activity rather than a flat database blast.
Does it cover reviews as well as social?
Yes. Review requests, monitoring and responses are handled centrally.
See it working in your store.
Book a 20-minute walkthrough with a Canadian dealership specialist.
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