Articles
Practical guides for Canadian dealerships: CRM, lead management, F&I, service, marketing, and compliance.
Retargeting Ads for Car Dealerships That Actually Convert
Set up dealership retargeting campaigns that bring back VDP visitors, re-engage abandoned shoppers, and turn warm traffi…
Feb 21, 2022
AI Conversation Analytics: Uncover What's Really Happening on Your Phones
Learn how AI conversation analytics reveals missed opportunities, coaching gaps, and customer insights across your deale…
Feb 14, 2022
The Technician Shortage: How Canadian Dealers Recruit and Keep Talent
Practical strategies for Canadian dealers to recruit apprentices, retain technicians, and beat the automotive technician…
Feb 7, 2022
Appointment-Setting Workflows That Fill Your Showroom
Build appointment-setting workflows that turn leads into confirmed showroom visits. Confirmation, reminders and show-rat…
Jan 31, 2022
Dealership Sales Performance Metrics - A Guide to Driving More Sales
In the competitive world of automotive sales, data is key to your success. By tracking dealership sales performance metr…
Jan 24, 2022
Local SEO for Car Dealerships: Dominate Your Market
A step-by-step local SEO guide for car dealerships: optimize your Google Business Profile, win reviews, build citations,…
Jan 17, 2022
Marketing Attribution Models Explained for Car Dealerships
A guide to marketing attribution models for car dealers — first-touch, last-touch, and multi-touch — and how to know whi…
Jan 10, 2022
Dealership Customer Support System - Building Loyalty Through Service
In today's competitive automotive landscape, providing exceptional customer service is no longer a differentiator; it's …
Jan 3, 2022
AI Call Summaries: Turn Every Dealership Phone Call Into Actionable Notes
Discover how AI call summaries automatically capture key details, next steps, and follow-ups from dealership phone calls…
Dec 27, 2021
Generative AI for Dealer Content: Fill Your Marketing Calendar Faster
Learn how generative AI helps Canadian dealerships create vehicle descriptions, blog posts, and social content faster wh…
Dec 20, 2021
AI and Compliance: Getting Consent Right for Automated Dealer Messaging
A Canadian dealer's guide to CASL consent and PIPEDA privacy for AI-driven texts, emails, and calls - stay compliant whi…
Dec 13, 2021
Equity Mining: How to Turn Your Service Drive Into Sales
Equity mining turns your service drive into a sales pipeline. Learn how to spot customers in a positive equity position …
Dec 6, 2021
How to Set Up Automated Follow-Up in Dabadu
Learn how automated follow-up works in Dabadu — building sequences, choosing channels and timing, and keeping outreach c…
Nov 29, 2021
Dealership Service Communication System - Driving Efficiency and Satisfaction
In today's fast-paced world, you expect timely and transparent communication when servicing your vehicles. A dealership …
Nov 22, 2021
Measuring Marketing ROI and Attribution at Your Dealership
Learn how to measure dealership marketing ROI and attribution so you can cut wasted spend and double down on the channel…
Nov 15, 2021
AI Used-Car Pricing: Move Inventory Faster at the Right Margin
Learn how AI-driven used-car pricing helps Canadian dealers price competitively, reduce aging inventory, and protect mar…
Nov 8, 2021
Data-Driven Decision Making for Dealerships: From Gut to Evidence
How to build a data-driven culture at your dealership, move from gut-feel to evidence-based decisions, and avoid the com…
Nov 1, 2021
Nailing the Online-to-In-Store Handoff So Deals Do Not Reset
How Canadian dealerships can create a seamless online-to-in-store handoff so customers never repeat themselves and onlin…
Oct 25, 2021
Cross-Selling and Upselling at the Dealership the Right Way
How dealerships can cross-sell and upsell accessories, protection, and service plans ethically to increase per-deal reve…
Oct 18, 2021
Reducing Dealership Paperwork: Going Digital Without the Compliance Risk
Reduce paperwork at your Canadian dealership with digital deal documents and e-signature while staying compliant with OM…
Oct 11, 2021
The T.O. Process: How to Run a Turnover That Saves Deals
A guide to the dealership turnover (T.O.) process: when to T.O., how to hand off cleanly, and how managers can save more…
Oct 4, 2021
How to Structure Google Ads Campaigns for Car Dealerships
A clear framework for structuring dealership Google Ads campaigns by intent to lower cost per lead and drive qualified, …
Sep 27, 2021
Handling Be-Backs: How to Close the Customer Who Came Back
A dealership guide to handling be-backs: why customers return, how to close them, and how disciplined follow-up creates …
Sep 20, 2021
Desking Tool vs Spreadsheet: Why Manual Deal Math Costs You Deals
Why Canadian dealerships lose gross and deals to spreadsheet desking, and how a real desking tool improves speed, accura…
Sep 13, 2021