Articles
Practical guides for Canadian dealerships: CRM, lead management, F&I, service, marketing, and compliance.
Sales Coaching for Dealerships: How to Develop Top Performers
A guide to sales coaching for dealerships — how to use data, consistent one-on-ones, and clear process to turn average s…
Aug 1, 2022
CASL Compliance for Dealership Email and SMS Marketing in Canada
A Canadian dealer's guide to CASL for email and SMS marketing: consent, identification, unsubscribe rules, and how to ke…
Jul 25, 2022
Winning Back Customers Who Left for Another Dealership
Lost a customer to a competitor? Learn how Canadian dealers run win-back campaigns to recover defected buyers and servic…
Jul 18, 2022
Wholesale and Auction Strategy: Buying and Selling Without Bleeding Margin
A Canadian dealer's wholesale and auction strategy for buying to a plan, offloading aged units, and protecting used-car …
Jul 11, 2022
Inventory Turn Optimization: The Metric That Drives Used-Car Profit
Optimize inventory turn at your Canadian dealership to increase annual used-car gross, reduce holding cost, and keep wor…
Jul 4, 2022
Structuring Meta Ads Campaigns for Car Dealerships
Learn how to structure full-funnel Facebook and Instagram ad campaigns for dealerships to reach in-market buyers and ste…
Jun 27, 2022
AI After-Hours Lead Response: Win the Buyer Who Shops at Midnight
Most car shoppers research after your showroom closes. See how AI after-hours lead response captures and books these buy…
Jun 20, 2022
AI Data Entry Automation: Free Your Dealership Team From the Keyboard
Learn how AI data entry automation eliminates manual CRM work at dealerships, improving data quality and giving your tea…
Jun 13, 2022
CRM and DMS Integration: Ending Double Entry at Your Dealership
How integrating your CRM and DMS eliminates double entry, syncs deals and inventory, and gives Canadian dealers one clea…
Jun 6, 2022
How to Handle the "Your Price Is Too High" Objection at a Car Dealership
Learn proven talk tracks and a step-by-step method for handling the price objection at your Canadian dealership without …
Jun 6, 2022
How Canadian Dealers Are Cutting Response Times With AI
How Canadian dealerships are using AI to cut lead response times from hours to seconds — and why faster first contact tr…
May 30, 2022
Measuring AI ROI for Dealers: How to Know Your Investment Is Paying Off
Learn which metrics prove AI ROI at your dealership - from speed to lead and appointment rates to recovered leads and co…
May 23, 2022
Running Sales Contests and Spiffs That Actually Motivate
How to design dealership sales contests and spiffs that drive the right behaviors, covering structure, timing, visibilit…
May 16, 2022
Just Because Your Finance Department is Making Money, Doesn't Mean It's Doing Good
If you think your finance office is “pretty efficient,” it’s probably not. Most F&I departments are leaking time, gross,…
May 9, 2022
Revolutionizing Dealership Operations with Service Automation
As you strive to stay competitive in the fast-paced automotive industry, you'll find that efficiency and customer satisf…
May 2, 2022
CRM, DMS, and Digital Retailing: Your Dealership Tech Stack Explained
A plain-English explainer of the dealership tech stack — CRM, DMS, and digital retailing — what each does, how they conn…
Apr 25, 2022
How Online Reviews Power Local SEO for Car Dealers
Discover how online reviews influence local SEO rankings for car dealerships and how to build the review signals that he…
Apr 18, 2022
Using a Car Trading Solution to Revolutionize Your Operations
A car trading solution can revolutionize your operations, providing accurate valuations and maintaining customer trust t…
Apr 11, 2022
12 Car Dealership Marketing Strategies That Actually Work
Twelve proven car dealership marketing strategies — from local SEO and speed-to-lead to retargeting and reputation — tha…
Apr 4, 2022
Trade-In Appraisal Accuracy: Win the Car Without Losing the Deal
Improve trade-in appraisal accuracy at your Canadian dealership to acquire profitable inventory, build customer trust, a…
Mar 28, 2022
Mapping the Customer Journey at Your Dealership
Map your dealership's customer journey from first search to repeat purchase to find and fix the friction points that qui…
Mar 21, 2022
AI Sales Forecasting for Dealerships: Plan With Confidence, Not Guesswork
Discover how AI sales forecasting gives dealership managers accurate pipeline and monthly projections so you can plan in…
Mar 14, 2022
What Is an Automotive AI CRM? How AI Is Transforming Canadian Dealerships
Discover what an automotive AI CRM is and how AI is transforming Canadian dealerships — from smarter lead management to …
Mar 7, 2022
How to Improve Your Dealership's Close Rate: 7 Data-Backed Tactics
Seven practical, data-backed tactics to improve your dealership's close rate — from speed-to-lead and lead scoring to tr…
Feb 28, 2022