Articles
Practical guides for Canadian dealerships: CRM, lead management, F&I, service, marketing, and compliance.
Mystery Shopping Your Own Dealership: What You'll Learn
How to mystery shop your dealership's phone, internet, and showroom experience, what to test at each stage, and how to f…
Jan 16, 2023
Quebec Law 25: What Dealerships Operating in Quebec Must Do
A dealership guide to Quebec's Law 25 privacy reform: consent, privacy officers, breach reporting, and the new rights th…
Jan 9, 2023
Salesperson Onboarding and Ramp: Getting New Hires Productive Fast
A structured onboarding and ramp plan for new dealership salespeople that shortens time to first sale, builds good habit…
Jan 2, 2023
Measuring ROI on AutoTrader, CarGurus and Kijiji Leads
Stop guessing which lead source pays. Learn how Canadian dealers measure true ROI on AutoTrader, CarGurus and Kijiji lea…
Dec 26, 2022
Seasonal and Model-Year-End Promotions That Drive Traffic
Plan seasonal and model-year-end dealership promotions that move aging inventory and create genuine urgency without quie…
Dec 19, 2022
CASL Express vs Implied Consent: What Canadian Dealers Need to Know
Understand the difference between express and implied consent under CASL, when each expires, and how dealerships should …
Dec 12, 2022
Customer Feedback Management in CRM - Turning Feedback into Action
In today's customer-centric business environment, listening to your customers is key. You can leverage your CRM to colle…
Dec 5, 2022
Mastering the Phone-Up: How to Handle Inbound Sales Calls
A complete phone-up process for dealerships covering the goal of the call, what to say, what never to say, and how to bo…
Nov 28, 2022
Running a Modern Dealership: Operations Strategies for 2026
Operations strategies for running a modern dealership in 2026 — unify departments, automate the busywork, and use data t…
Nov 21, 2022
Measuring the ROI of Digital Retailing at Your Dealership
How Canadian dealerships can measure the real ROI of digital retailing, from lead conversion to gross per deal, and prov…
Nov 14, 2022
Customer Communication Tools for Dealers - Engage, Convert, and Retain
In today's digital age, effective communication is the cornerstone of success for your dealership. You need customer com…
Nov 7, 2022
Building a Customer-Centric Culture
In the automotive world, strong customer relationships aren’t optional—they’re survival. If you want loyalty, repeat bus…
Oct 31, 2022
EV Readiness for Canadian Dealers: Preparing for the Electric Shift
A practical EV readiness guide for Canadian dealers, sales process, facilities, service, and customer education for the …
Oct 24, 2022
Review Gating: What Dealerships Can and Cannot Do
Understand review-gating rules, Google's policies, and CASL compliance so your dealership grows online reviews the right…
Oct 17, 2022
Building a Reputation Management Strategy for Your Dealership
A complete reputation management strategy for Canadian dealerships covering reviews, monitoring, response workflows, and…
Oct 10, 2022
Car Dealership Advertising: Google & Facebook Ads That Convert
How car dealership advertising really works: structure Google and Facebook ad campaigns around your inventory, control c…
Oct 3, 2022
AMVIC Rules for Alberta Dealers: A Compliance Overview
What Alberta car dealers need to know about AMVIC: licensing, advertising standards, mandatory disclosures, and consumer…
Sep 26, 2022
The CRM Dashboards Every Sales Manager Should Check Daily
The essential CRM reports and dashboards for dealership sales managers, from response time to pipeline health, so you ma…
Sep 19, 2022
A Smarter Multiple-Lender Submission Strategy for Higher Approvals
Build a smarter multi-lender submission strategy that raises approval rates while protecting your look-to-book ratio and…
Sep 12, 2022
PIPEDA Basics for Canadian Dealerships: Handling Customer Data Right
A plain-language guide to PIPEDA for Canadian car dealers: the 10 privacy principles, consent, access rights, and how to…
Sep 5, 2022
How to Generate More Referrals at Your Dealership
Proven strategies to build a referral engine at your car dealership: when to ask, exactly how to ask, and how to keep yo…
Aug 29, 2022
CRM Data Hygiene: How to Keep Your Dealership Database Clean
Dirty CRM data wrecks follow-up, reporting and compliance. Learn how Canadian dealers dedupe records and keep customer d…
Aug 22, 2022
Service Retention Strategies That Keep Customers Coming Back
Proven service retention strategies for dealerships — reminders, follow-up, and CX tactics that keep customers returning…
Aug 15, 2022
The Vehicle Walkaround: A Step-by-Step Guide That Sells
Learn a proven vehicle walkaround process that builds value, personalizes features to the buyer, and moves customers tow…
Aug 8, 2022