Articles
Practical guides for Canadian dealerships: CRM, lead management, F&I, service, marketing, and compliance.
The First 30 Days: A Success Plan for New Car Salespeople
A week-by-week framework for a new car salesperson's first 30 days: building habits, learning the process, and getting t…
Nov 11, 2024
Building a Dealership Data Breach Response Plan
How Canadian dealerships should prepare for a data breach: PIPEDA breach reporting, response steps, notification duties,…
Nov 4, 2024
What Should I Do When the Sales Floor Gets Quiet?
Sales reps busy playing Clash of Clans? Maybe they're 75 Reels deep on Instagram? Here's how to stay busy: 5. Role-play …
Oct 28, 2024
How to Build a Dealership Analytics Dashboard That Drives Decisions
How to build a dealership analytics dashboard that drives real decisions — the right metrics, a single source of truth, …
Oct 21, 2024
CRTC Enforcement and CASL Penalties: What Dealerships Risk
How the CRTC enforces CASL, what triggers investigations, and the penalties Canadian dealerships face for non-compliant …
Oct 14, 2024
AI in the Service Drive: Smarter Upsells That Customers Actually Say Yes To
Discover how AI helps dealership service advisors recommend the right maintenance at the right time - lifting upsell acc…
Oct 7, 2024
Brand Building for Dealerships: Beyond Price and Payments
Build a dealership brand that commands trust and loyalty so you can compete on more than the lowest price or the cheapes…
Sep 30, 2024
AI Outbound Calling: Scale Proactive Outreach Without Burning Out Your Team
Learn how AI outbound calling helps dealerships proactively reach leads, service-due customers, and equity opportunities…
Sep 23, 2024
Canadian Dealership Compliance: A Practical Guide to PIPEDA and Law 25
A practical guide to Canadian dealership compliance — how PIPEDA and Quebec's Law 25 affect customer data, consent, and …
Sep 16, 2024
Days-to-Turn and Aged Units: Managing the Inventory Clock
Manage days-to-turn and aged units at your Canadian dealership with pricing discipline and a clear aging policy that pro…
Sep 9, 2024
Handling Lender Stips and Conditions Without Losing the Deal
A step-by-step guide for Canadian F&I teams on satisfying lender stips and conditions quickly to keep deals from falling…
Sep 2, 2024
10 CRM Best Practices That Increase Dealership Close Rates
Boost your dealership's close rates with 10 proven CRM best practices — from speed-to-lead and follow-up cadence to lead…
Aug 26, 2024
Lease-End and Equity Win-Back Campaigns That Bring Customers Back
How Canadian dealers run lease-end and equity win-back campaigns to re-sell existing customers into their next vehicle a…
Aug 19, 2024
AI SMS Follow-Up: The Fastest Way to Revive Cold Car Sales Leads
Discover how AI-powered SMS follow-up re-engages cold leads, keeps conversations moving, and books more test drives for …
Aug 12, 2024
Selling Extended Warranties and Vehicle Service Contracts in F&I
A guide for Canadian F&I managers on selling extended warranties and vehicle service contracts by matching coverage to r…
Aug 5, 2024
Market-Based Vehicle Pricing: Selling to Data, Not to Hope
Use market-based vehicle pricing to move used inventory faster and protect gross at your Canadian dealership, price to r…
Jul 29, 2024
Reconditioning Speed: Cutting Recon-to-Line Time to Days, Not Weeks
Speed up reconditioning and recon-to-line time at your Canadian dealership to reduce holding cost, turn used inventory f…
Jul 22, 2024
Automotive CRM: Boost Sales & Customer Loyalty
Most automotive dealerships today face intense competition, making it vital for you to not only sell great vehicles but …
Jul 15, 2024
How to Improve CSI and Customer Satisfaction at Your Dealership
Actionable strategies to raise dealership CSI scores and customer satisfaction, from the sales process through delivery,…
Jul 8, 2024
Test Drive Best Practices That Turn Drivers Into Buyers
A dealership guide to running test drives that sell: route planning, letting the customer take ownership, and closing on…
Jul 1, 2024
The Dealership Customer Experience Playbook: From First Click to Repeat Buyer
A dealership customer experience playbook covering every stage — from first click to repeat buyer — with practical tacti…
Jun 24, 2024
Lifecycle Marketing for Car Dealerships: The Right Message at the Right Time
Build a lifecycle marketing program that reaches Canadian car buyers with the right message at every stage, from first l…
Jun 17, 2024
Running a High-Performing BDC With Your CRM
How Canadian dealers run a productive business development center (BDC) using the CRM to manage leads, tasks, scripts an…
Jun 10, 2024
Dealership Inventory and CRM Integration - A Powerhouse for Sales and Efficiency
In the fast-paced world of automotive sales, having access to accurate, up-to-the-minute information is imperative for m…
Jun 3, 2024