Articles
Practical guides for Canadian dealerships: CRM, lead management, F&I, service, marketing, and compliance.
Improving Customer Experience in Your Service Department
Practical ways to improve service department CX at your dealership, from online booking to pickup, and turn routine visi…
May 27, 2024
Data Analytics for Car Dealers: The Metrics That Matter
A practical guide to data analytics for car dealers: the marketing, sales, and inventory metrics that matter, and how to…
May 20, 2024
Automotive Lead Management: How to Stop Losing Car Buyers to Slow Follow-Up
Stop losing car buyers to slow follow-up. Learn to fix automotive lead management with instant lead routing, multi-chann…
May 13, 2024
Sales Tracking Software for Dealerships - A Comprehensive Guide
In today's data-driven automotive industry, you need the right technology to stay competitive and maximize sales perform…
May 6, 2024
Closing Sales with Dealership CRM - Strategies for Success
In the competitive world of automotive sales, your dealership CRM is more than just a database; it's a powerful tool tha…
Apr 29, 2024
AI Email Writing for Car Sales: Faster, Better Follow-Up That Converts
See how AI email writing helps dealership salespeople send personalized, on-brand follow-up in seconds - improving open …
Apr 22, 2024
You're Losing Money Because of This and You Don't Even Know It
Financing Woes and How to Fix Them Once a customer says “yes,” the clock starts ticking. Every extra minute between agre…
Apr 15, 2024
Remote and At-Home Vehicle Delivery: A Practical Playbook
A practical playbook for Canadian dealerships offering remote and at-home vehicle delivery, from paperwork to logistics …
Apr 8, 2024
PCI Compliance for Car Dealers: Handling Card Payments Safely
What PCI DSS compliance means for Canadian dealerships that accept credit and debit cards, the key requirements, and how…
Apr 1, 2024
Internet Lead Management (ILM): A Playbook for Canadian Dealers
A complete internet lead management (ILM) playbook for Canadian dealerships: capture, route, respond, nurture and conver…
Mar 25, 2024
CASL, TCPA and Consent: How Dealerships Can Text and Email Safely
How dealerships can text and email customers safely under CASL and TCPA — capturing consent, honoring opt-outs, and keep…
Mar 18, 2024
Handling the "I Need to Talk to My Spouse" Objection
Practical techniques for handling the spouse or partner objection at your dealership, including how to prevent it earlie…
Mar 11, 2024
AI Missed-Call Recovery: Turn Hang-Ups Into Dealership Appointments
Learn how AI missed-call recovery instantly texts back callers you couldn't answer, capturing leads Canadian dealerships…
Mar 4, 2024
DMS Best Practices: Getting More From Your Dealer Management System
DMS best practices for Canadian dealerships, clean data, smart integrations, and disciplined workflows that turn your de…
Feb 26, 2024
Financing First-Time Car Buyers in Canada: A Dealer's Guide
How Canadian dealerships can approve and finance first-time car buyers with thin or no credit, from lender programs to b…
Feb 19, 2024
From Chaos to Closers: How to Build a Sales Floor That Actually Sells
Fix Your Floor: A Real Guide to Boosting Sales Team Performance in Your Dealership Most underperforming sales floors don…
Feb 12, 2024
Dealership Growth Strategies That Don't Require More Ad Spend
Grow your dealership without spending more on ads — close more of the leads you have, retain service customers, and mine…
Feb 5, 2024
Deal Structuring and Desking: Build Deals That Fund and Close
A practical guide to deal structuring and desking for Canadian dealerships: build profitable deals that fit the lender b…
Jan 29, 2024
How to Build a Dealership BI Dashboard That People Actually Use
A step-by-step guide to building a dealership business intelligence dashboard that drives action, with the right metrics…
Jan 22, 2024
How to Manage Aging Inventory Before It Kills Your Margins
Aging inventory quietly destroys used-car profit. Learn how to spot at-risk units early, price and market them proactive…
Jan 15, 2024
15 Car Dealership Marketing Ideas & Promotions to Try
Fifteen fresh car dealership marketing ideas and promotions — from seasonal events to referral programs and video conten…
Jan 8, 2024
Making the Most of OEM Co-Op and Certification Programs
How Canadian dealers can capture OEM co-op advertising dollars and certification incentives, and the tracking and compli…
Jan 1, 2024
Car Dealership Marketing: The Complete Guide for 2026
The complete car dealership marketing guide: build a modern strategy across SEO, digital ads, local search, lead managem…
Dec 25, 2023
Car Sales Follow-Up Scripts That Actually Get Responses
Car sales follow-up scripts that actually get responses — practical text, email, and call templates for every stage, plu…
Dec 18, 2023