Dabadu + Serti Integration for Canadian Dealerships
Serti is one of the dealer management systems Canadian dealerships run, with a particularly strong presence in Quebec. Dabadu connects with Serti so your CRM and your system of record stop disagreeing.
What the Dabadu + Serti integration does
A CRM that cannot see the DMS turns every salesperson into a data-entry clerk. Connecting Dabadu to Serti means a customer created in one place exists in the other, and a deal worked in Dabadu reflects the vehicle and pricing reality held in Serti.
That matters more in a Serti store than most, because Serti's footprint is concentrated in Quebec, where bilingual customer communication and Law 25 consent handling are not optional. Keeping one customer record across both systems is what makes consent state reliable rather than something recorded in two places and trusted in neither.
The integration is designed so you keep Serti as your system of record. Dabadu handles the customer relationship, the follow-up and the deal conversation; Serti stays authoritative for inventory, accounting and the transaction itself.
What data syncs
The record types Dabadu and Serti keep aligned. Exact scope is confirmed with your dealership during implementation.
| Data | Direction | Notes |
|---|---|---|
| Customer records | Two-way | Names, contact details and consent state stay aligned so one bad address does not live in two systems. |
| Inventory | Serti → Dabadu | New and used stock, pricing and status, so the CRM quotes against what the store actually holds. |
| Deals | Two-way | Deal structure and status, so the desk and the DMS agree on where a transaction stands. |
| Sales history | Serti → Dabadu | Prior purchases feed equity and upgrade timing in the CRM. |
| Service activity | Serti → Dabadu | Service visits land on the same customer record as sales, which is what makes the service drive a sales channel. |
How to connect Serti to Dabadu
Confirm your Serti deployment
Your Dabadu implementation lead confirms which Serti environment your rooftop runs and which modules are in scope.
Authorise the connection
Credentials and access are confirmed with Serti so the two systems can exchange data under your dealership's authorisation.
Map your fields
Customer, vehicle and deal fields are mapped to how your store actually uses them rather than a generic default.
Run a reconciliation
An initial sync reconciles existing customers and inventory so you start from a clean, deduplicated base.
Go live alongside Serti
Dabadu runs in parallel with Serti staying as your system of record. Nothing is switched off.
Who this is for
This is for Canadian dealerships and auto groups already running Serti with no intention of replacing it. If the business case for a new CRM depends on ripping out the DMS, it is usually not a business case at all.
It is particularly relevant to Quebec stores, where bilingual communication and Law 25 consent tracking have to work across both systems rather than being handled separately in each.
Serti + Dabadu FAQ
Do we have to leave Serti to use Dabadu?
No. Dabadu sits alongside the dealer management systems Canadian dealers run. Serti stays your system of record for inventory, accounting and the transaction.
Does this work for Quebec dealerships?
Yes. Dabadu supports English and French communication, and consent is tracked against the customer record in line with Quebec's Law 25.
How long does the integration take to set up?
Setup depends on how many rooftops and modules are in scope. Your implementation lead scopes it before anything is connected.
Will our existing customer data be duplicated?
An initial reconciliation deduplicates customers and inventory so you start from a clean base rather than two overlapping lists.
Can we run Serti and another DMS across a group?
Yes. Groups commonly run more than one DMS across rooftops, and Dabadu connects per store.
Related integrations
Products that use this integration
See the Serti integration in your store.
Book a 20-minute walkthrough with a Canadian dealership specialist.
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